Scope Of Work: 3D Modeling, Art direction, CGI Environments, Lighting, Rendering
For Tallow + Ash product launch of their fabric sprays, we created a series of CGI stills that reflected their unique visual identity and product line through meticulously crafted environments and set designs. Each product image was designed to evoke the essence of the fragrance and the color of the bottle while adhering to their visual guidelines
Each image was crafted with a deep attention to detail, from the lighting and textures to the overall composition. Every environment was designed to evoke the essence of each fragrance, capturing the uniqueness of each bottle through carefully selected backdrops and design elements. The CGI process allowed us to create highly detailed and photorealistic images that perfectly aligned with Tallow+Ash’s visual guidelines and product storytelling.
We drew inspiration from nature for Rain and Salted Moss bottle, surrounding the light dark green bottle with moss-covered Atlas and tree bark. The scene was designed to reflect the earthy and organic essence of the fragrance. Every detail, from the texture of the bark to the moss's subtle variations, was carefully crafted to convey a natural, grounded ambiance. The lighting was soft but strategic, accentuating the richness of the textures and bringing the setting to life.
The Bahama Vibes were set in a beach-inspired environment, complete with realistic sand, where the sun-kissed tones and gentle textures of the sand provided a natural and relaxed backdrop. The focus was to highlight the serene and refreshing nature of the fragrance, achieved through dynamic lighting that cast soft shadows and simulated natural daylight for a realistic and tranquil effect.
We set the perfect Date Night with the bottle against a rich velvet background, symbolizing luxury and elegance. To complement the color and add a sense of freshness, we introduced a delicate rose flower and a few cherries next to the bottle, meticulously designed to enhance the sense of refinement. The lighting was carefully adjusted to highlight the textures of the velvet and create a soft, inviting atmosphere.
The Duvet Day bottle was elegantly surrounded by fabric, which added an element of sophistication and warmth to the scene. The fabric’s folds and texture were meticulously modeled to convey a soft, luxurious touch, with lighting that gently highlighted the intricate details of the fabric while creating a smooth, serene atmosphere around the bottle.
We embraced a more moody and dramatic aesthetic for Odyssey. The bottle was placed against rugged rocks, with dynamic lighting emphasizing its sleek, modern design. The shadows and textures were carefully crafted to evoke mystery and sophistication, creating a striking contrast against the raw, natural environment.
For the Aurora bottle, we designed a soft, romantic environment with pink flowers and scattered petals that echoed the delicate nature of the fragrance. Each petal was carefully rendered to capture the natural motion and subtle curve, bringing the image to life. We used a warm, diffused lighting setup to give the entire scene a gentle, soft glow, enhancing the airy feel of the setting.
For the Oud Bottle, we wanted to create a moody and dynamic scene that emphasized the strong and powerful feel of the fragrance. The perfect balance of light and Dark that compliments the color and feel of the Bottle
The 3D modeling of the spray cap was a particularly intricate aspect of the project due to its complex, smooth shapes. We carefully analyzed the provided reference images of the product to understand the design and structure of the cap, focusing on its ergonomic curves and precise proportions. Using advanced 3D modeling software, we meticulously sculpted the cap to ensure the smooth, seamless transitions between its various components, such as the nozzle and the housing. The challenge was to maintain the perfect curvature and subtle details while ensuring that the spray cap looked accurate
Solid View
